Sales Made Simple - CPQ Platform for HVAC, Plumbing & Electrical Distributors

AI Where You Need It. Control Where You Want It.

Sales Made Simple (SMS CPQ) is a hybrid configure-price-quote platform that turns every distributor associate into an expert — without replacing the expertise you've already built.

Built for HVAC, plumbing, electrical, and MRO distributors and their sales channels: counter sales, inside sales, outside sales, and showrooms.

Guided selling structures every sale with configurable workflows that ensure accuracy from product selection to quoting. Audrey, our AI sales companion, delivers instant answers from 50,000+ manufacturer documents.

Trusted by leading distributors including APR Supply Co, Ferguson, The Granite Group, Plimpton & Hills, Peirce Phelps, and Thos. Somerville Co.

Results: 250% ROI in 3 months, 50%+ productivity increase, 90% reduction in sales cycle times. Live in weeks, not months. Simple pricing with no surprises — one flat fee covers everything, start to finish.